PERSONAL BRANDING 

 

In a world where new business cards are searches on Google and notoriety and the network of professional contacts is often worth more than college degree, personal branding should be a core concern of any professional.

Personal branding thus becomes not a luxury reserved only to multinational managers and entrepreneurs, but a necessity specific to any person who wants to be found, recognized and paid for what he can do best.

In training and consulting programs I offer, I focus on helping each client discover and value their passion, talent, values and personal motivations, and then calibrated to the individuality of each one, I work on enhancing these discoveries so they become interesting, easy to find and monetized.

 

Paul Olteanu about Branding Personal on Digi24

 

 CONTENT AND THEMATICS

 

 INTRODUCTION IN PERSONAL BRANDING  

  • What is a brand
  • How it is build 
  • Why would we want a personal brand

 FOUNDATIONS / PERSONAL INTROSPECTION

  • Talents – what do you do naturally well?
  • Passions – what do you like to do?
  • Values – what’s important to you?
  • Motivation – why do you do what you do?
  • Target audience (s) – Who do you want to work with?
  • Results / achievements – status builders and expertise

 TRAINING AND BRAND CONSTRUCTION

  • Differentiation – how can you and with what you propose to be different from others who do what you do
  • Positioning – which is the area where you choose to build
  • Focus – which is the essence of your brand
  • Choosing the mix of personal communication – where you communicate (yourself)

 OPENING YOUR PERSONAL BRAND –  PUBLIC PRESENCE

  • Speeches
  • Conferences
  • Events
  • Networking
  • Cocktails
  • Etc

 NOTORIETY AND RELATIONS WITH PRESS

  • Interaction and cultivation of relations with the press (TV / Radio / Written Press)
  • Focus and expertise
  • Notoriety vs. Branding

 PRESENCE AND ONLINE PERSONAL COMMUNICATION 

  • Assessing your online presence – how easy you are found on the internet and how clear it is what you do / what problems you can solve
  • Online communication channels (blog / site / social networks)
  • Building the personal online communication mix  
  • Online communication rules 

 11 LAWS FOR PERSONAL BRANDING 

  • The law of Leadership
  • The law of Category
  • The law of the Mind
  • The law of Focus
  • The law of Expansion
  • The law of Contraction
  • The law of Publicity
  • The law of Advertising
  • The law of the Word
  • The law of Credentials
  • The law of Consistency

 CASE STUDIES/ EXAMPLES OF GOOD PRACTICE

 BIBLIOGRAPHY

 

If you are interested in starting a coaching or training process on Personal Branding, I invite you to write  me.